Fans go through the same exercise with their favorite teams. This is particularly the case when it comes to ratings.Įvery year, players ask digital marketing director Ronnie 2K for their rating, and every year they respond by saying they’re rated too low. The franchise has become as much a part of NBA culture as the constant chatter on Twitter and the viral highlights on YouTube, but so much of the discussion around the game is about what it got wrong. The release of a new NBA 2K video game is the first sign that the league will soon return from its offseason hiatus.
